Alongside .youtube, Google has bizarrely applied for control of the top level domain .lol, as well as .doc, and .google.
For anyone not familiar with the term ‘top level domain’, this basically means, that whatever extension comes at the end of a web address tends to be referred to as a top level domain (TLD).
ICANN (The Internet Corporation For Assigned Names And Numbers), revealed in 2008 that any number of corporations, cities, organizations, or gTLG’s (Generic TLD’s), were free to expand due to the regulations put forward.
The basic requirement for domain evaluations come with a standard price tag of $185,000 (£125,000), with a $5000 (£3300) upfront, which will then be considered within ICANN regulations.
Through Google’s chief evangelist, Vint Cerf, we are lead to believe that Google has applied for an undisclosed number of core business domains.
Cerf, and in effect Google, believe that ownership of these domains will improve everyday internet user’ experience, making domains such as .lol more accessible.
Opening up choices for domain names, we’re hoping people will find more diverse names for their blogs and websites.