Microsoft’s 25 year old logo has just been revamped. Gone is the traditional wavy Windows logo with italic font.
Taking its place is a Rubik’s Cube style square, made up of smaller squares, coloured with Microsoft signature green, blue, red, and yellow. As of now, the new logo will find its way across Microsoft’s sites, products, and TV ads.
Microsoft began using tiles throughout its line of products, such as Windows Phone and Windows 8 towards the end of last year. The clean design, once named as “Metro UI” by Microsoft, is now being referenced as their “Modern UI.”
The reason why
Jeff Hansen, the man in charge of brand strategy at Microsoft said, “This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.”
Sam Moreau, director of user experience for Microsoft wrote, “Now, the new logo actually provides a different slant on the Windows motif, which was offset to represent a slight tilt in perspective.” Meisner also said, “This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”